Margaret O’Connor

Head Of Marketing, PrepayPower & Avid Energy

“First and foremost, Alec is a very likeable person and very easy to work with. A good presenter and communicates an idea well to a large group. Always has a smile, even when he’s working to tough deadlines. But his main attribute is not being too precious over his ideas. He’s able to understand a brief from the client’s perspective. Which means he’s great at taking feedback and always delivers to brief!”

Charlotte Collier

Operations Director, FINALLY Agency

“I had the pleasure of working with Alec during his time at Finally Agency. Alec joined the agency as Head of Content, and quickly transformed how we approached copywriting.

He has the rare talent of making the complex simple. Not content with settling for surface-level strategies, Alec digs deep until he finds an insight that truly makes an impact.

Even more impressive is his ability to unite teams around his ideas. In B2B marketing, where we frequently see ideas diluted into something entirely forgettable, Alec’s conviction and passion for creative work make choosing the ‘safe’ option feel like the real risk.

If you’re looking to work with a true, old-school Creative who knows how to push exceptional ideas through stakeholders and bring them to life, Alec is your guy.”

Matt cunliffe

Head of / Director - Marketing | Acquisition | Growth | Subscriptions | D2C

“I worked with Alec in my time at Natures Menu as we launched a new D2C proposition and started offline channel testing from scratch - we had some broad base content and selling points, an emerging tone of voice and a proposition still in development but we had not nailed how to package that and certainly not in DR channels where creative, structure, messaging and narrative are so key to success. Alec was a godsend to help make sense of some of this - his natural curiosity to dig deeper on the customer, challenge our thinking on what we do and how we talk about it was refreshing. His depth of experience and knowledge of how to get to the nub of problems and truly engage prospective customers was evident and the ultimate output helped us quickly establish some key performance benchmarks.

Working with Alec very much felt like having an extended team - he showed passion for our brand and what we were trying to do and his down-to-earth, friendly style meant we had open, honest communication and he was able to unearth the insight to drive the right approach to move forward. I’d definitely work with him again - and maybe you should too!”

Aparna Bangur

Strategy Director | WACL Future Leader | MEFA & NABS Mentor

“I’ve worked with Alec for over 4 years at The Specialist Works. He has been the driving force in transforming what was an in-house design and production team into a creative department. An adept creative thinker, who has a deep appreciation for research and goes that extra mile to really put himself in the consumer’s shoes. Alec has been a sound strategic partner to me with his ability to delve deep into the ‘why’ and craft a strong point of view on the big idea. It’s usually simple, but significant.

He has helped get new brands off to a flying start, defining their positioning and developing their identity. He’s helped brands struggling to win new customers by reframing problems, changing the conversation and hence the tide.

He has a real knack for storytelling and can really captivate the attention of colleagues and clients alike with his compelling narratives. An absolute star in pitches, he’s passionate about his work and it shows. This is a guy, who has never waited to be told what to do or taught, he’s gone out, made his opportunities and owned it. His diverse experience and perspective on life are refreshing and truly make him stand out. He’s been the creative mind behind huge pitch wins like TikTok, Rocket League and Alibaba. I’m a big fan. Enough said. ”

David Morgan

Head of Creative & Production, What's Possible Group

“Alec is by far one of the most talented creative directors I have ever worked with. He really gets down to the bone of every brief. He is an incredible problem solver and is fluent in the art pitching to a client, it’s amazing to be in the room with him when this happens!

Some of the best TV ads I have ever produced have come from his talented brain. I truly recommend working with Alec. ”