How I Work With Teams

I’m not a studio. I’m not selling production. I’m a direct response creative consultant for later-life brands, focused on one thing: making your creative perform better.

Every engagement starts small — prove the methodology works, then build from there. Here’s how the ladder works.

START HERE: THE NO ONE CARES WORKSHOP

Free | Half day | In-person or virtual

The workshop introduces the No One Cares philosophy through a live teardown of real creative. Your team will see the gap between what your brand communicates and what your customers actually value. No charge, no pitch — just genuine value that earns the right to have a commercial conversation afterwards.

Test 1: The Brief | £3,000

A comprehensive direct response creative brief that your team executes. Includes the core argument, wireframe layouts, copy direction, messaging hierarchy, and the No One Cares framework applied to your specific brief. One briefing session plus one round of feedback.

Best for: teams with capable in-house creative who need direction, not execution.

Evidence: Sussex Beds — executed from brief alone, delivered 3x more response vs control.

Test 1: The Consult | £5,000

A live consultancy session where I deconstruct your current creative using the No One Cares framework, then rebuild it step by step — rewritten copy, redesigned layouts, full mockups. Your team executes the final artwork using my mockups as the guide.

Best for: teams who need to see the thinking in action before their team can implement it.

Evidence: Churchill Living — delivered 3x more response vs control from consult-led approach.

Test 1: Full Execution | £6,000–£10,000

I take full ownership of creative, copy, and design decisions and deliver print-ready artwork. Includes a concept call, full copywriting, art direction, design execution, and three rounds of feedback and amends. You get all open files and print-ready artwork.

Best for: teams who want the best possible test result without burdening their internal team.

Evidence: Vintage Cash Cow — full execution delivered 30% above target on first test.

KEEP IMPROVING: TESTING ROADMAP

Once Test 1 proves the methodology works, a Roadmap gives you a structured 12-month testing programme. Every test builds on the last — compounding what you learn about what motivates your audience.

20% discount on Test 1 rates | 4–6 tests per year | Quarterly performance reviews

Evidence: Tapi Carpets — 7:1 ROI and consistent incremental growth across 12 months of structured testing.

GO DEEPER: ECOSYSTEM

For brands that want behaviour-led, value-first thinking embedded across their entire communications operation.

I become a strategic partner — reviewing creative before it goes to market, running a structured testing programme, and building cumulative evidence of what works for your specific audience.

From £30,000 per annum | Monthly strategic touchpoints | Ongoing creative review

ECOSYSTEM + TOOLS

Everything in the Ecosystem engagement, plus internal capability building. Bespoke No One Cares training for your creative and marketing teams, customised framework templates, and ongoing coaching so your team can apply the methodology independently.

From £50,000 per annum | Training + templates + ongoing calibration

PERFORMANCE-BASED MODEL

In select cases, I offer a revenue share model — no upfront cost, you only pay if I improve your results. This is reserved for the right fit: high-AOV brands where the economics support it and we both believe in the upside.

Not sure where to start?

Book a No One Cares Workshop. It’s free. Then let’s see what makes sense from there.