The No One Cares Framework

Why Your Creative Didn’t Work (and How to Fix It)

Most underperforming direct response creative falls short in one (or more) of four key areas.

The No One Cares Framework™ pinpoints exactly where your creative went wrong — and how to fix it so people do care.

Let’s go through the four questions your creative must answer to stand a chance of success.

1. Is It Clear?

Have you used simple, direct language and structured visuals to connect the dots for your audience — so they don’t have to figure it out themselves?

If it’s confusing, they won’t care.

2. Is It Organised?

Have you structured your message using a proven copywriting formula that flows logically and leads your audience toward action?

If it’s messy or unstructured, they won’t care.

3. Is It Persuasive?

Have you layered in response tactics, urgency triggers, and behavioural science techniques that nudge your audience to act now — not later?

If it doesn’t prompt action, they won’t care.