TikTok

Back in 2019, TikTok wasn't the global beast it is now. It was just this weird little app from China (Douyin and Musical.ly had a baby, and voilà!). So there I was, pitching to Bytedance execs in Beijing. A few weeks later? We're shooting in London. I must've done something right.

Our relationship blossomed from there, and they asked me to help create a 'viral' dance trend. (Yes, me!) This was the result.

There is such a thing as oversharing.

#codface