Jaunt
Working with BGLGroup on Jaunt was a blast. Short-term car insurance isn't boring. In fact, it isn't really about insurance—it's about grasping opportunity.
That's the idea I helped build. Lots of thinking, writing, and directing turned a bland product into something that actually made you smile.
Visual guidelines and tone of voice.
3D model shoot.
OOH campaign.
Paid social campaign.